Social advertising

Competition is spent on a free basis and pursues the aims of increase of efficiency and qualitative level of social advertising, attraction of attention of a society to the decision of socially-significant problems.

To participation works without subjects restrictions (video, radio, a print) on all categories, created during the period since January 2008 till March, 26, 2009 are supposed. Competition of social advertising estimates special structure of jury. The competition short list preliminary gets out. Diplomas to finalists do not stand out, the list takes places on a site. In competition the first, second, third places (in each category — video, radio, a print) are awarded. Under the jury decision some prize-winning places can be awarded. Feature of the project is possibility of granting of non-realized works on actual socially-significant themes.

Competition is estimated by special structure of Jury. "A round table" on discussion of a role of advertising in the decision of socially-significant problems is planned after competition.