News / 20 APRIL 2011

adfest.by / news
20 April 2011
WINNERS of the Festival «WHITE SQUARE»

SOCIAL ADVERTISING

print social advertising

1st place

Advertised product: National Center for Problems of Healthy Lifestyle Development
Advertising agency:TBWACentral Asia&Caucasus

Advertised product: Reading
Advertising agency: Leo Burnett Moscow

2nd place

Advertised product: Hotline for kids and their parents
Advertising agency: Saatchi & Saatchi Russia 
Advertised product: Every Child
Рекламное агентство: Saatchi & Saatchi Russia 
Advertised product: Social AD
Advertising agency: Smart Group Ogilvy Belarus
 
3 place
Advertised product: Hotline for teens and their parents
Advertising agency: Saatchi & Saatchi Russia 
Advertised product: Hotline for teens and their parents
Advertising agency: Saatchi & Saatchi Russia
 
SHORT-LIST:
Advertised product: Yerevan 2012 — World Book Capital
Advertising agency:  "Antares" Marketing Agency
Advertised product: Yerevan 2012 — World Book Capital
Advertising agency: "Antares" Marketing Agency

Advertised product: Proper parking
Advertising agency:  Michael Borisenko
Advertised product: www.savejapan.ru
Advertising agency: SmartNewSolutions 
Advertised product: Social AD
Advertising agency:  Smart Group Ogilvy Belarus
Advertised product: Social AD
Advertising agency: Smart Group Ogilvy Belarus  
Advertised product: Social AD
Advertising agency:  Smart Group Ogilvy Belarus  
Skin 3
Advertised product: Advertizing against racism
Advertising agency:  Valeria Melnikova
Skin 2
Advertised product: Advertizing against racism
Advertising agency:  Valeria Melnikova
Skin 1
Advertised product: Advertizing against racism
Advertising agency:  Valeria Melnikova

Advertised product: driving rules
Advertising agency:  Alexander Eperin
 
Advertised product: Problems of deaf-mute
Advertising agency:  AIDA Pioneer 
Advertised product: Free Fluorography Service
Advertising agency: Kaffeine Communications
Advertised product: Mercy Volunteer Society
Advertising agency: TBWA\Central Asia&Caucasus 
Advertised product: Mercy Volunteer Society
Advertising agency: TBWACentral Asia&Caucasus 
Advertised product: National Center for Problems of Healthy Lifestyle Development
Advertising agency:  TBWA\Central Asia&Caucasus 
Advertised product: National Center for Problems of Healthy Lifestyle Development
Advertising agency: TBWA\Central Asia&Caucasus


radio social advertising

3 place

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Advertised product: National tolerance
Advertising agency: Radio VAN

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Potato
Advertised product: belarusian language
Advertising agency: PinGvin

SHORT-LIST:

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Advertised product: adoption of children
Advertising agency: National adoption center of Ministry of education of Republic of Belarus


TV-social advertising

1 place

«The Bureau of Kids' Fears», Saatchi&Saatchi Russia

2 place

«Buy a brick», PROVID, Ukraine

3 place

«Stop…», Status Holding, Armenia

«Inclusive education», Status Holding, Armenia

SHORT-LIST:

«aids don't sleep»,Dmitry Domashevich, Belarus

«Natural product», IPO "Ecoproject Partnership", Belarus

«Appendicitis», Saatchi&Saatchi Ukraine

«Cover», Production-studio "BezNebes", Russia

«Silicone», Status Holding, Armenia

«Mom Is Irreplaceable», Status Holding, Armenia

Series  «Thank You», Status Holding, Armenia

«Slap of Life», Saatchi&Saatchi Russia

«Apple», studio REC, Russia


social advertising projects

1 place

«Ice man», Saatchi&Saatchi Ukraine

2 place

«Другая сторона жизни», Saatchi&Saatchi Russia

«Photoshooting» Leo Burnett Ukraine

3 place

«Street Children. Campaign», Leo Burnett Ukraine

 

GRAPHIC and COMMUNICATION DESIGN

TRADEMARK/LOGOTYPE

2 place

Advertised product: Dazzling Pets
Advertising agency: PUNK YOU, Russia

3 place


Picabinet
Advertised product: Image hosting
Advertising agency:  01D.ru, Belarus

Advertised product: ivi.ru
Advertising agency: Conceptika, Россия

SHORT-LIST:

Advertised product: online television
Advertising agency:  Notamedia, Russia

Advertised product: packed tea
Advertising agency: headshot brand development, Ukraine
Advertised product: pop singer
Advertising agency:  Headshot brand development, Ukraine

Advertised product:  Oratorical Art Festival
Advertising agency: "Antares" Marketing Agency, Armenia


REDESIGN of TRADEMARK/LOGOTYPE

2 place

Smile

Advertised product: Youth theatre
Advertising agency:  Arriba!, Ukraine


SMALL FIRM STYLE

2 place

Advertised product: Cimena group 

Advertising agency:  Polk, Ukraine


Already There!
Advertised product: Travel Agency
Advertising agency: Adventa Lowe, Ukraine

3 place

Medsi
Advertised product: A network of medical clinics "Medsi"

Advertising agency: Studio "ONY", Russia

Kurganovo
Advertised product:  Kurganovo
Advertising agency:  Voskhod, Russia

SHORT-LIST:

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Advertised product: Fishing and hunting store
Advertising agency:  Brama, Belarus

Advertised product: Branding and creative agency
Advertising agency:  Conceptika, Russia


CORPORATE IDENTITY STYLE

1 place

Advertised product: jewelry distribution «Yarra»


Advertised product:  ADC Annual awards
Advertising agency:  Leo Burnett Ukraine

2 place

Advertised product: Nenets autonomous region
Advertising agency: Notamedia, Russia

SHORT-LIST:

Advertised product: Analytical laboratory Agrotest
Advertising agency: Korolivski mitci , Ukraine


Advertised product: Kids summer camp "The Pearl of Russia"
Advertising agency:  "Ruport", Russia
Rutorika
Advertised product: Internet agency "Rutorika"
Advertising agency: "Ruport", Russia
Advertised product: Progress bar
Advertising agency: Studio "ONY", Russia
Advertised product: Outsourcing call-centre "Telecom Express"
Advertising agency:  Studio "ONY", Russia

IDENTITY of TRADEMARK

SHORT-LIST:

Advertised product: Coconut juice "Coco Bongo"
Advertising agency: "Ruport", Russia

Corporate identity of belarusiasn brand

SHORT-LIST:


Advertised product: inStore Consulting Company
Advertising agency:  AIDA Pioneer, Belarus


CALENDAR

1 place

Advertised product: Services of the Printing Office and Design-Studio
Advertising agency:  Muhina Design, Russia

2 place

Advertised product: EPS Creative
Advertising agency: EPS Creative studio, Russia

3 place

Advertised product: Advertising Agency "Ruport"
Advertising agency:  "Ruport" , Russia
Advertised product: Kaffeine Communications
Advertising agency:  Kaffeine Communications , Ukraine


SHORT-LIST:

Advertised product: Autocentre «Atlant-M Sukharevo»
Advertising agency:  AVC, Belarus
Advertised product:  Bank Forum
Advertising agency:  Ogilvy & Mather Ukraine
Advertised product:  Unibank
Advertising agency: Jeykhun Imanov Studio, Azerbaijan

LEAFLET. BOOKLET. POSTCARD. (no more than two pages)

1 place

Fluorography

Advertised product:  Free Fluorography Service
Advertising agency:  Kaffeine Communications, Ukraine


2 place
Advertised product: facilities to teach to play musical instruments, for rehearsals, for sound recording 
Advertising agency:  TWIGA Moscow
 
Advertised product: Delphic Games
Advertising agency: BBDO Russian Group

3 place

Recipe-card
Advertising agency: Graphic design studio by Yurko Gutsulyak, Ukraine

Multi-BOOKS: catalog of products, brochure, annual report, etc.

2 place

Advertised product: TC Bank CJSC

Advertising agency: TDI Group, Belarus


Advertised product: “Team. Technologies. Efficiency” — TNK-BP Annual Report for 2009
Advertising agency: DesignDepot, Russia

3 place

Advertised product:  VolgaTelecom
Advertising agency: Marketing Division Agency, Russia


LABEL/PACKING OF stuffs, alcoholic and non-alcoholic drinks, tea, coffee, semi-finished product etc.

1 place

Advertised product:  Tee Greenwich
Advertising agency:  Depot WPF, Russia

2 place

Advertised product: Mlk organic dairy
Advertising agency: Depot WPF, Russia

3 place

Advertised product: Wine
Advertising agency:  Printinfo, Armenia

SHORT-LIST:

Advertised product: Olive oil
Advertising agency: AVC, Belarus

Advertised product: tee Rcheuli
Advertising agency: Ogilvy & Mather Ukraine
Advertised product: Pelmeni "Sibirskaya Kollekcia"
Advertising agency: Clever, Russia
Vodka “40/0,5” — brand establishment
Advertised product: Vodka «40/0,5»
Advertising agency: DesignDepot, Russia

Advertised product: Beer Fusion
РAdvertising agency: Depot WPF, Russia
Advertised product: Vodka "Dobicha"
Advertising agency: Depot WPF, Russia
Comilfo Chocolates Limited Edition
Advertised product: Comilfo Chocolates Limited Edition
Advertising agency: Depot WPF, Russia

LABEL/PACKING OF manufactured goods, cosmetology, perfumery, facilities of the personal hygiene, CD, video cassettes, audio, DVD etc.

1 place

Advertised product: Dizao Organics
Advertising agency: Depot WPF, Russia

3 place

Advertised product: Natura Pure 36,6
Advertising agency: Depot WPF, Россия


LABEL/PACKING OF BELARUSIAN BRAND

SHORT-LIST:

Tan Ayran Partez
Advertised product: Tan Ayran
Advertising agency: Primary Saatchi&Saatchi, Belarus


SEPARATELY COSTING ADVERTISING DESIGN

1 place

Advertised product: bosi.com.ua online-store
Advertising agency: Ogilvy & Mather Ukraine

SHORT-LIST:

Internet and telephony in one wire
Advertised product: Orange Easy Office
Advertising agency: MOST Creative Club, Russia


POS-DESIGN and materials: decor of places of sales, merchandising items

2 place

Advertised product: ADC Annual awards
Advertising agency: Leo Burnett Ukraine

Advertised product: 100 000 Books Chain of bookstores
Advertising agency: Voshod, Russia

ADVERTISING AND BUSINESS GIFTS

2 place

Advertised product: Industria Digital Interactive Agency
Advertising agency: Kaffeine Communications, Ukraine 
Advertised product: Industria Digital Interactive Agency
Advertising agency: Kaffeine Communications, Ukraine 

SHORT-LIST:
Advertised product: ADC Annual awards
Advertising agency: Leo Burnett Ukraine
Advertised product:  R&I Group
Advertising agency: R&I Group, Russia

 
ADVERTISING PHOTO

ADVERTISING PHOTO — MODEL

1 place

Advertised product:  ADC Annual awards
Advertising agency: Leo Burnett Ukraine
Advertised product: ADC Annual awards
Advertising agency: Leo Burnett Ukraine
Advertised product: ADC Annual awards
Advertising agency: Leo Burnett Ukraine

2 place

Advertised product: pub Beer Point
Advertising agency: Kinograf, Ukraine
Advertised product: pub Beer Point
Advertising agency: Kinograf, Ukraine
Advertised product: pub Beer Point

Advertising agency: Kinograf, Ukraine

3 place
Pillow
Advertised product: Hotline for kids, teens and their parents
Advertising agency: Saatchi & Saatchi Russia
Advertised product: Hotline for kids, teens and their parents
Advertising agency: Saatchi & Saatchi Russia

SHORT-LIST:
Advertised product: 
Intertop Footwear Shops

Advertising agency: Saatchi&Saatchi Ukraine

Advertised product: Банк Форум
Advertising agency: Ogilvy & Mather Ukraine
 

RADIO ADVERTISING

FOOD STUFF AND DRINKS

3 place

Advertised product: Mayonnaise
Advertising agency: PinGvin/Russkoe radio, Belarus


ALL TYPES NON-FOOs PRODUCT

2 place

Shower

Advertised product: The “Termex” water heaters 
Advertising agency: Vladimir-Region Agency, Russia

Advertised product: Condoms
Advertising agency: Radio VAN, Armenia

3 place

Sweater
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Advertised product: Washing machine
Advertising agency: Efecta BBDO, Belarus


SERVICES

1 place

Advertised product: Karaoke-club
Advertising agency: Voshod, Russia

2 place

Advertised product:  Karaoke-club
Advertising agency:  Voshod, Russia

3 placeAdvertised product: Speaker Oratory School
Advertising agency:  Saatchi&Saatchi Ukraine


CORPORATE, IMAGINARY ADVERTISING

1 place

Advertised product:  Pizzeria
Advertising agency: Radio VAN, Armenia

3 place

Advertised product: The Moscow International Festival of Advertising and Marketing RED APPLE
Advertising agency: Vladimir-Region Agency, Russia

Advertised product: Russian bathhouse
Advertising agency:  Voshod, Russia

Advertised product: travel agency
Advertising agency:  PinGvin, Belarus


INTERNET ADVERTISING

COMMERCIAL SITES

1 place

Link: http://www.svyturys.lt
Internet agency:  Gaumina, Lithuania

3 place
Link: http://www.gala.lt/zmogelevizorius/
Internet agency: Gaumina, Lithuania

SHORT-LIST:

Link:  http://www.luxuryecobuilder.com/
Internet agency: Gaumina, Lithuania

Link:  http://justapp.mobi/
Internet agency: Articul Media, Russia

Link:  http://www.svyturys.lt/testas
Internet agency: Gaumina, Lithuania

NON-COMMERCIAL SITES

1 place

Link: http://www.vilnius2015.lt
Internet agency: Gaumina, Lithuania


ONLINE and VIRUS CAMPAIGNS

1 place

Link: http://vrzhesch.com/SorryWeAreNotYourMother.html
Internet agency:  Leo Burnett Ukraine

Link:  http://studio7.com.ua/leobanner/streetchildren/fb.html
Internet agency:  Leo Burnett Ukraine

SHORT-LIST:

Link: http://pr.gaumina.lt/estrellasite/
Internet agency:  Gaumina, Lithuania


Link: http://invisiblecopywriter.com/case
Internet agency: Dmitry Chigirin, Russia

Ссылка: http://www.gala.lt/zmogelevizorius/
Internet agency:  Gaumina, Lithuania

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Link: http://www.youtube.com/watch?v=n_xEHUKvIkE&feature=related
Internet agency:  Kontuur Leo Burnett, Estonia

Internet agency:  Voshod, Russia

BANNERS (irrespective of their format JPEG, GIF, Flash, Rich Media, etc.)

2 place

Link: http://design.adwatch.ru/festival/2011/BK2011/vw_st/case/index.html
Internet agency:  Adwatch Isobar, Russia

Link: http://studio7.com.ua/leobanner/streetchildren
Internet agency:  Leo Burnett Ukraine

3 place

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Link: http://www.cyberentries.ru/tide/
Internet agency:  Leo Burnett Moscow

SHORT-LIST:

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Link: http://casespage.com/bankforum/ru/
Internet agency:  Ogilvy & Mather Ukraine

Link: http://mather.com.ua/swedbank/index_ru.html
Internet agency: Ogilvy & Mather Ukraine


VIRTUAL PROMOTIONAL TOOLS

1 place

Link: http://www.youtube.com/watch?v=aoKCDRwRL-o&feature=player_embedded
Internet agency: VGNC, Украина

SHORT-LIST:

Link: http://vkontakte.ru/app2048302
Internet agency: Saatchi & Saatchi Russia

Link: http://www.think-mccann.com.ua/promo/#33_33
Internet agency: THINK! MCCANN ERICKSON, Ukraine

Link: http://www.festivals.miv.com.ua/raiseyourwish/
Internet agency: Grey G2 Ukraine

Link: http://pr.gaumina.lt/karuna/
Internet agency: Gaumina, Lithuania

ONLINE AND MOBILE GAMES

1 place

Link: http://www.zero.ru/exchange/braun/
Internet agency:  Zero Interactive, Russia

2 place

Link: http://www.paradigma.ru/wonderland/
Internet agency: Paradigma Communication Agency, Russia

SHORT-LIST:

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Internet agency:  PR kvadrat, Belarus


SPECIAL INTERACTIVE AND MOBILE PROJECTS: everything, that does not enter into the set forth above nominations

2 place

Link: http://pr.gaumina.lt/businessclub/
Internet agency: Gaumina, Lithuania

SHORT-LIST:

Link: http://4to-skazhet-president.com/
Internet agency: PR kvadrat, Belarus

Internet agency: VGNC, Ukraine


SPECIAL PRIZE from the Association of interactive agencies in Russia

Link: http://www.vilnius2015.lt
Internet agency:  Gaumina, Lithuania

 YOUNG CREATORs

3 place

Zabrodski Andrei, Suetin Dmitri

2 place

Syrokvash Elizaveta, Barkovskaya Tatiana

1 place

Tishkevich Anna, Shumakov Nikita

Training

Ivanovskaya Natalia
 

BTL, DM, PR-ПРОЕКТЫ

ACTIONS ON STIMULATION OF SALES

2 place

Advertised product:  Kronenbourg 1664
Advertising agency:  Leo Burnett Moscow

3 place

Beauty In Your Hands
Advertised product: Hair colorant
Advertising agency: Efecta BBDO, Belarus

SHORT-LIST:

«An excuse for live communication», PR kvadrat, Belarus

«Enjoy on the go!», ForteGrey, Belarus

«Pit Capital», TWIGA, Russia


THE ORGANIZATION OF ACTIONS AND SPONSORSHIP OF EVENTS

SHORT-LIST:

«Eco event for HONDA CR-Z», Talan Group (Talan Communications), Ukraine

«Bright debut HP Pavilion», ForteGrey, Belarus

«Business club», Gaumina, Lithuania


THE INTEGRATED BTL-CAMPAIGN

2 place

Advertised product:  Eve
Advertising agency: PR kvadrat, Belarus

Advertised product:  Pepsi
Advertising agency:  Talan Group (Talan Communications), Ukraine

SHORT-LIST:

«You can do more in little black dress », GET FRESH, Ukraine

«Want Electrolux», Talan Group (Talan Communications), Ukraine

«Курс на вершину!», TWIGA, Russia


LOW-BUDGET BTL-PROJECT

2 place

Advertised product:  Diademine Lift Intensive
Advertising agency:  BBDO Russian Group

3 place Advertised product:  protivdrov.bobrov.by
Advertising agency:  TDI Group, Belarus

PROJECTS IN SPHERE  b2b

2 place

Advertised product:  TDI Group
Advertising agency:  TDI Group, Belarus

Advertised product:  Digital услуги PR квадрат
Advertising agency:  PR kvadrat, Belarus

3 place

Advertised product: New cookies"Jubilee Morning"
Advertising agency:  R&I Group, Russia

Advertised product:  TDI Group
Advertising agency:  TDI Group, Belarus

SHORT-LIST:

«Choose a symbol of the New Year», TDI Group, Belarus


SOCIAL-ORIENTED PROJECT

1 place

Advertised product: The collection of funds to endovascular surgery
Advertising agency:  TWIGA Moscow

2 place

Advertised product:  Восточно-Европейское и Центрально-Азиатское общество людей, живущих с ВИЧ
Advertising agency:  Saatchi&Saatchi Ukraine

3 место

Advertised product:  WWF
Advertising agency:  Leo Burnett Moscow

SHORT-LIST:

«Deaf-motion», AIDA Pioneer, Belarus

«Safe Light», Art-Profit, Russia

«Street Children», Leo Burnett Ukraine


TRADE-PROMOTION

2 place

Advertised product:  TM Zlaty Bazant
Advertising agency:  TDI Group, Belarus

SHORT-LIST:

«L’etoile customers based on touchscreen self-service terminals », Articul Media, Russia


MARKETING PR

3 place

Advertised product:  PokerStars.net
Advertising agency:  Talan Group (Pleon Talan), Ukraine

VelcomAdvertised product:  Velcom
Advertising agency:  PR kvadrat, Belarus

SHORT-LIST:

«True Life», Red Pepper, Russia

«Wood», TDI Group, Belarus

«Philips Cooking Festival», Primary Saatchi & Saatchi, Belarus


INTRANET PR, including teambuilding projects

3 place

Advertised product:  TDI Group
Advertising agency:  TDI Group, Belarus

Advertised product: PR квадрат
Advertising agency:  PR квадрат, Беларусь

SHORT-LIST:

«Corporate newsletter «V Suhariah», Autohouse Atlant-M, Belarus


PR-CAMPAIGNS IN INTERNET

2 place

Advertised product:  ADC Annual awards
Advertising agency:  Leo Burnett Ukraine

3 place

Advertised product: Alivariya Brand  
Advertising agency: PR kvadrat, Belarus


DM-PROJECTS

1 place

Advertised product: Credit products of NOMOS-bank
Advertising agency:  R&I Group, Russia

Advertised product:  Elba
Advertising agency:  Voshod, Russia

3 place

The bomb
Advertised product: Maintenance of boiler equipment
Advertising agency:  General Line!, Russia

The Monopoly Heineken Advertised product:  TDI Group
Advertising agency:  TDI Group, Belarus

SPECIAL PRIZE FOR ORDINALITY MEDIA

Advertised product: New service 3G/3G+
Advertising agency: TDI Group, Belarus

SPECIAL PRIZE for hitting the target audience (insight)

Books-Fresheners
Advertised product:  100 000 Books Chain of bookstores
Advertising agency:  Voshod, Russia


MEDIA-PROJECTS

MEDIA-PROJECTS for electronic mass media and cinema

1 place

Advertised product:  Pepsi Max
Advertising agency: Leo Burnett Moscow


MEDIA-PROJECTS for printing editions, transport and outdoor advertising

1 place

Advertised product:  Caritas Kiev
Advertising agency:Leo Burnett Ukraine

Advertised product: Martini Gold
Advertising agency: BBDO Russian Group

2 place Advertised product:  VW Touareg
Advertising agency: Efecta BBDO, Belarus

SHORT-LIST:

«Your Corby Speaks For You», Leo Burnett Moscow, Russia

«Ridged Poster», Saatchi&Saatchi Russia


MEDIA-PROJECTS for internet, inc. social network

1 place

Advertised product:  Caritas Kiev
Advertising agency: Leo Burnett Ukraine

3 place

Advertised product:  Lithuanian conservative party
Advertising agency: Gaumina, Литва

SHORT-LIST:

«Test», Saatchi & Saatchi Ukraine

«NotYourMother», Leo Burnett Ukraine

«Švyturys corporate website», Gaumina, Литва


SPECIAL EVENTS, SPONSORSHIP, ACTIONS

SHORT-LIST:

«Sorry, We Are Not Your Mother», Leo Burnett Ukraine


OFF-CENTER and AMBIENT MEDIA

1 place

Advertised product:  100 000 Books Chain of bookstores
Advertising agency:  Voshod, Russia

Advertised product:  WWF
Advertising agency:  Leo Burnett Moscow

SHORT-LIST:

«Win the Window», Leo Burnett Moscow, Россия


INTEGRATED MADIA-PROJECTS

2 place

Advertised product:  Caritas Kiev
Advertising agency: Leo Burnett Ukraine

SHORT-LIST:

«Sorry, We Are Not Your Mother. Аmbient», Leo Burnett Ukraine


HIT THE TARGET AUDIENCE

3 place

Advertised product:  ADC Annual awards
Advertising agency: Leo Burnett Ukraine

Advertised product:  Lithuanian conservative party
Advertising agency:  Gaumina, Lithuania

SHORT-LIST:

«Helm», AIDA Pioneer, Belarus


SPECIAL PRIZE

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«Ice man», Sааtchi&Saatchi Ukraine
 

ADVERTISING CAMPAIGNS

Complex advertising campaigns and the programs, which consist of two and more various advertising or marketing communication of TV, a print, radio, packing, Internet, BTL and etc.

2 place

Advertised product: Caritas Kiev
Advertising agency:  Leo Burnett Ukraine

3 place

Advertised product:  Brand NIKE
Advertising agency:  Instinct, Russia

SHORT-LIST:

«Peter Troykin», Voshod, Russia

«PRO-motion in basketball», BBF, Belarus


Advertising series: advertising campaign from 3 and more components of any certain straight line of advertising comunicacion of TV, a print, posters, radio

SHORT-LIST:

«Kiev jewellery factory», Kinograf, Ukraine

«Open the new pub Beer Point», Kinograf, Ukraine

«NotYourMotherю. Advertising series», Leo Burnett Ukraine


Advertising campaign with the one predominant communication channel TV, Print, Internet, etc.

1 place

Advertised product: Chery M11
Advertising agency: Voshod, Russia

3 place

Advertised product: The collection of funds to endovascular surgery
Advertising agency: TWIGA Moscow

SHORT-LIST:

«Love Triangle», BBDO Russia Group, Russia


Low-budget advertising campaign

SHORT-LIST:

«Ice man», Saatchi & Saatchi Ukraine

«PhotoSHOOTING», Leo Burnett Moscow, Russia

«Walking taxi», Voshod, Russia

«Street Children. Low-budget campaign», Leo Burnett Ukraine
 

MARKETING EFFICIENCY

PROJECT, provides for participation projects evaluating the effectiveness of which is considered for the year 

SHORT-LIST:

«Lidsky Kvas», AIDA Pioneer, Belarus

«Exotic», FE Staraya Krepost, Belarus

PROKECTS, promotions, campaigns that have been used in integrated marketing communications in the short term

3 place

Advertised product:  Pepsi
Advertising agency: Talan Group (Talan Communications), Ukraine

Advertised product:  ADC Annual awards
Advertising agency: Leo Burnett Ukraine

SHORT-LIST:

«Open the new pub Beer Point», Kinograf, Ukraine

«Boom Friends», PROVID, Ukraine
 

SPECIAL PRIZE OF MASS MEDIA

«Old balerina», BBDO Russia Group, Russia

series «Triangle», «Key», «Bolt», Instinct, Russia

SPECIAL PRIZE OF RHE MASS MEDIA MOTION IN THE OUTDOOR ADVERTISING

«Beauty And Brutal Power», Efecta, Belarus
 


SPECIAL PRIZE from the Advertising Association of Armenia and the Armenian advertising festival Popok
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Polar workers

Advertising agency:  Voshod, Russia


PRINT ADVERTISING AND THE OUTDOOR ADVERTISNG

FOODSTUFF Vegetables, fruit, meat and dairy products, a children's food, a forage for animals, etc.

3 place

Wimbledon
Advertised product: Premialle Milk
Advertising agency: Saatchi&Saatchi Ukraine

SHORT-LIST:

Kartoshechka
Advertised product: Butter "Valio"
Advertising agency: Nebo, Russia

Hlebushek
Advertised product:  Butter "Valio"
Advertising agency:  Nebo, Russia

Advertised product: Butter "Valio"
Advertising agency: Nebo, Russia


DRINKS NONALCOHOLIC

3 place

Advertised product: Pepsi Max
Advertising agency: BBDO Russian Group

Advertised product:  Pepsi Max
Advertising agency: BBDO Russian Group

DRINKS ALCOHOLIC AND LOW ALCOHOL, BEER 

3 place

Advertised product: Saaremaa Vodka
Advertising agency: Kontuur Leo Burnett, Estonia

SHORT-LIST:

Advertised product:Vodka
Advertising agency: BBDO Russian Group

Advertised product: Vodka
Advertising agency:  BBDO Russian Group
Advertised product: Vodka
Advertising agency: BBDO Russian Group

Sunday
Advertised product: Vodka
Advertising agency: BBDO Russian Group

THE GOODS FOR THE HOUSE AND FAMILY, FOR OFFICE AND MANUFACTURE

1 place


Kettle
Advertised product: Dreft
Advertising agency:  Leo Burnett Moscow
Cup

Advertised product:  Dreft
Advertising agency:  Leo Burnett Moscow


Advertised product: Sekunda Glue
Advertising agency: BBDO Russian Group
Advertised product:  Sekunda Glue
Advertising agency:  BBDO Russian Group

3 место

Pen

Advertised product: MicroTech Fineline
Advertising agency:  TBWA\Central Asia&Caucasus

Advertised product:  Windows
Advertising agency:  BBDO Russian Group
Advertised product:  Windows
Advertising agency:  BBDO Russian Group

SHORT-LIST:
Advertised product:  Sekunda Glue
Advertising agency:  BBDO Russian Group
Advertised product: Sekunda Glue
Advertising agency: BBDO Russian Group

BEAUTY AND HEALTH

2 place

Advertised product: Fenistil
Advertising agency:  Saatchi & Saatchi Russia

Advertised product: Fenistil
Advertising agency:  Saatchi & Saatchi Russia

Advertised product: Fenistil
Advertising agency:  Saatchi & Saatchi Russia

3 place

Soccer Player
Advertised product: Theraflu
Advertising agency:  Saatchi & Saatchi Russia
Hairdresser

Advertised product: Theraflu
Advertising agency:  Saatchi & Saatchi Russia

Chef
Advertised product: Theraflu
Advertising agency:  Saatchi & Saatchi Russia


VENICLES AND SERVICES, CAR-CARE CENTER 

3 place

Advertised product: Volkswagen New Touareg
Advertising agency: Kaffeine Communications, Ukraine

Bike

Advertised product:  Volkswagen New Touareg
Advertising agency:  Kaffeine Communications, Ukraine


BANK, FINANCIAL and INSURANCE SERVICES, building and sale of the real estate

1 place


Surrealism

Advertised product: Bank Forum
Advertising agency: Ogilvy & Mather Ukraine

3 place

Advertised product:  Job placement
Advertising agency:  Instinct, Russia
Key

Advertised product: Job placement
Advertising agency:  Instinct, Russia


Triangle
Advertised product: Job placement
Advertising agency:  Instinct, Russia

SHORT-LIST:


Punk
Advertised product: Bank Forum
Advertising agency:  Ogilvy & Mather Ukraine

Advertised product: Job placement
Advertising agency:  Instinct, Russia
Advertised product: Job placement
Advertising agency:  Instinct, Russia
Advertised product: Job placement
Advertising agency:  Instinct, Russia

CONSUMER SEVICES and RETAILS

2 place

Waiting
Advertised product:  Cafe Malina
Advertising agency:  TBWA\Central Asia&Caucasus

SHORT-LIST:

Ducks
Advertised product: Chinese Food Delivery
Advertising agency: Kaffeine Communications, Ukraine

ADVERTISING OF ADVERTISING AGENCIES AND MASS MEDIA

1 place

Advertised product:  Consilium Medicum Ukraina — journal of Evidence-Based Medicine for medical practitioners
Advertising agency:  TWIGA Advertising Ukraine

Bathsheba
Advertised product: Consilium Medicum Ukraina — journal of Evidence-Based Medicine for medical practitioners
Advertising agency:  TWIGA Advertising Ukraine


Advertised product: Consilium Medicum Ukraina — journal of Evidence-Based Medicine for medical practitioners
Advertising agency:  TWIGA Advertising Ukraine

SHORT-LIST:

Advertised product: Primary Saatchi&Saatchi
Advertising agency: Primary Saatchi&Saatchi, Belarus


TOURISM AND TRAVEL, ENTERTAINMENTS, CULTURE AND SPORTS

1 place

Advertised product: Black Square Theatre
Advertising agency:  Saatchi&Saatchi Ukraine


Advertised product: Black Square Theatre
Advertising agency:  Saatchi&Saatchi Ukraine

Orpheus
Advertised product: Black Square Theatre
Advertising agency:  Saatchi&Saatchi Ukraine

3 place

Road

Advertised product: Central Driving School

Advertising agency:  TBWA\Central Asia&Caucasus

Knucks
Advertised product:  School of Martial Arts Knucks
Advertising agency:  Grey G2 Ukraine
Bat
Advertised product:  School of Martial Arts Knucks
Advertising agency:  Grey G2 Ukraine
Knife
Advertised product:  School of Martial Arts Knucks
Advertising agency:  Grey G2 Ukraine
Advertised product: ADC Annual awards
Advertising agency:  Leo Burnett Ukraine
Advertised product:  ADC Annual awards
Advertising agency:  Leo Burnett Ukraine
Advertised product:  ADC Annual awards
Advertising agency: Advertised product:  ADC Annual awards
Advertising agency: Leo Burnett Ukraine
Advertised product:  ADC Annual awards
Advertising agency:  Leo Burnett Ukraine
Advertised product:  ADC Annual awards
Advertising agency:  Leo Burnett Ukraine

CORPORATE IMAGE ADVERTISING

SHORT-LIST:

Plug

Advertised product:   Enel
Advertising agency:  Saatchi & Saatchi Russia


MEANS AND A TELECOMMUNICATION SERVICES

2 place

Advertised product:  Mobile
Advertising agency:  Newton, Estonia
Advertised product:  Mobile
Advertising agency:  Newton, Estonia
Advertised product: Mobile
Advertising agency: Newton, Estonia

AMBIENT-PRINT (nomination was created by jury)

1 place

Advertised product: East European & Cental Asia union of people living with HIV
Advertising agency:  Saatchi&Saatchi Ukraine

3 place

Advertised product:  bosi.com.ua online-store
Advertising agency:  Ogilvy & Mather Ukraine

Diademine Younger Portraits

Advertised product: Diademine Lift Intensive
Advertising agency: BBDO Russian Group

Advertised product:  Olay Total Effects
Advertising agency:  Saatchi & Saatchi Russia
 

GRAN-PRIX

Advertised product: Bank Forum
Рекламное агентство: Ogilvy & Mather Ukraine

 

TV ADVERTISING and ADVERTISING  AT CINEMAS

FOODSTUFF Vegetables, fruit, meat, and dairy products, a children's food, a forage for animals, etc.

1 place

«Father’s hands», Adventa Lowe, UKRAINE

3 place

series «Hren АВС», OneFunPartizan, Belarus

«Rujienas Ice-Cream: «People from Rujiena: Baiba», «The matter», Latvia

SHORT-LIST:

series «Zverev», «Tina», «Sobchak», Instinct, Russia 


DRINKS NONALCOHOLIC

3 place

series «We love our work», «Two hours», «At a bigger scale», Leo Burnett Moscow, Russia


DRINKS ALCOHOLIC AND LOW ALCOHOL, BEER

2 place

«Zubr», Kryn, Belatus

SHORT-LIST:

«Pleasure machine», Leo Burnett Moscow, Россия (from Т1)


THE GOODS FOR THE HOUSE AND FAMILY, FOR OFFICE AND MANUFACTURE

2 place

«25 year warranty», Instinct, Russia

3 place

«IKEA Focus», Instinct, Russia

SHORT-LIST:

«Cinema Stunt», Saatchi & Saatchi Russia


VENICLES AND SERVICES, CAR-CARE CENTER

SHORT-LIST:

«Fly», JWTRussia, Russia


BANK, FINANCIAL and INSURANCE SERVICES, building and sale of the real estate

1 place

«Passion», Ogilvy & Mather Ukraine

«Surprise», Ogilvy & Mather Ukraine

SHORT-LIST:

«Stop Paying», Ogilvy & Mather Ukraine


CONSUMER SERVICES AND RETAILS

3 place

«Many stores», Instinct, Russia

SHORT-LIST:

«Iki Kitten», Love, Lithuania

«Many stores 2», Instinct, Russia


TOURISM AND TRAVEL, ENTERTAINMENTS, CULTURE AND SPORT

SHORT-LIST:

«In ad we trust», B. I. T. A.   Advertising, Ukraine


CORPORATE IMAGE ADVERTISING

3 place

«Mom Is Irreplaceable», Status Holding, Armenia


VIDEOS OF BELARUSSIAN BRAND

2 place

«Zubr», KRYN, Belarus


VIFEOA MADE IN BELARUS FOR FOREIGN BRAND

SHORT-LIST:

«Bath», KRYN, Belarus

 

GRAN-PRIX

«Polar workers», Voshod, Russia

 

CREATIVE AGENCY OF FESTIVAL

Leo Burnett Ukraine
 
 

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