News / 06 FEBRUARY 2010

06 February 2010
The main event of advertising in year 2009 in Belarus

The International Festival of advertising and marketing is “White Square” was defend by the Main event of 2009 in the field of advertising in Belarus. The award has been awarded by Advertising Organizations’ Association of Belarus at annual ceremony “Distribution of elephants”, which has passed in Minsk on February, 4th, 2010.


Igor Samkin, the director of Association, has handed over the honourable diploma to Alena Ustsinovich, the director of Festival.

The diplomas have been handed over to the leaders of a creativity rating of advertising agencies, among which are: AÀ “Kryn”, “PR-kvadrat”, “Efecta”.


Alena Ustsinovich, director of the Festival “White Square”, has handed over diplomas to leaders of a rating and has wished pure victories in 2010.


The party was noisy and cheerful with numerous competitions and performances of stars of the Belarus platform. While all had a rest
…organizers of a party — “White Karona” and Internet-organizer Astronim* actively worked…




It is no wonder, after all there is an active preparation for the second Festival which will pass on April, 15-17th in new cultural-business center “House of Moscow” in Minsk. The basic stage of reception of competitive works has begun on February, 8th. Works from Belarus, Russia, Ukraine, Lithuania are already submitted, registration proceeds on a site www.adfest.by

“White Square” opens 2010 festival year. Participation and a victory in the Festival can become good start and victories at other festivals.

Now there is a structure of jury into which have already entered

Marco Cremona (executive creative director of McCann-Erickson Milan, Italy),
Eriks Stendzenieks (creative director of Mooz!, Latvia),
Hansa Wongsiripitack (director for development of business Dentsu Media, Thailand),
Evgenie Primachenko (assistant of creative director AA “Voshod”, Ekaterinburg),
Angers Jereb (Slovenia, creative director of Kaffeine Communications, Ukraine),
Martin Alles (the USA, general director of Ogilvy Group Ukraine),

Alexander Shevelevich (creative director of AA “Kryn”, Belarus),
Evgenie Junov (creative director ÐÀ Primary Saatchi&Saatchi),
Hristo Kaftandjiev (professor of the Sofia university, Bulgaria),
Dmitry Peryshkov (creative director of Direct Design Visual Branding),
Vladimir Tsesler (the known designer, Belarus),
Alexey Fadeev (Creative director of branding agencies Depot WPF),
Bogdan Korovets (operating partner of Astronim*),
Victor Shkurba (creative director of ISD Group, Ukraine),
Jury Zisser (general director of Tut.by),
Ioanna Manolu (operating partner of GMP PR Romania)
Veronica Pisarenko (the director of “Forte Grey Belarus”)
Igor Gurovich (the known designer, Russia), etc.

Work on jury formation will end by the end of February.

Giving of works on Festival is divided into some stages, cost of giving of works till 1.03 from 30 to 140 USD depending on a nomination. Deadline for sending works is March 26, 2010. Giving is carried out through a site www.adfest.by, payment in the Russian roubles is possible.

Occupy the White Square!


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