On February, 8th the main stage of reception of competitive works and demands for the second International Festival of advertising and marketing “White Square” has begun. It will take place on April, 15-17th. This year a new center “House of Moscow” was chosen as a place of carrying out of festival. It will be possible to receive a maximum of the helpful information on a today's and tomorrow's condition of the advertising market in Belarus, to learn tendencies of the world advertising market and to gather set of ideas for construction of effective communications.
Who can occupy his white square:
— Heads of the enterprises of all spheres of economy
— Owners of business
— Experts of services of marketing, the marketing directors
— Employees of advertising agencies, design and production-studios, mass-media and Internet resources.
1. accreditation of representatives on all actions of Festival and giving of works in the competitive program;
2. accreditation of representatives without giving of competitive works;
3. giving of competitive works without accreditation of representatives.
Accreditation grants the right of visiting of all actions of Festival, including scientifically-educational programs, visiting of master classes, participation in "round tables" on discussion of actual problems of development of the advertising market of Belarus, visiting the ceremony of rewarding of winners of Festival, participation in parties and Gala-party, participation in open press conference with judges, visiting of a lay-out of the exhibition.
Sated scientifically-educational program includes more than 45 master-classes with participation of members of the International jury: Christo Kaftandjiev (professor of the Sofia university, Bulgaria), Angers Jereb (Slovenia, creative director of Kaffeine Communications, Ukraine), Marco Cremona (creative director of McCann-Erickson, Milan), Eriks Stendzenieks (creative director and partner of MOOZ!, Latvia), Ioana Manoiu (partner of GMP PR, Romania), Martin Alles (general director of Ogilvy groups, Ukraine), Hansa Wongsiripitack (Business Development Director at Dentsu Media Thailand Ltd., Thailand), Andrey Purtov (director of studio Artgraphics.ru, Moscow), Igor Gurovich (the known designer, Moscow), Alexey Fadeev (creative director of branding agencies Depot WPF, Moscow), Dmitry Peryshkov (creative director of Direct Design Visual Branding, Moscow) and others. Besides, it will be considered more than 50 practical cases on marketing and advertising, PR, BTL, video production, Internet technologies in advertising, media strategy, design.
For acquisition of accreditation you can download the form-demand, fill and send by fax or e-mail to Festival Management. Cost of full accreditation makes 725 000 roubles + the VAT. The quantity of places is limited. Hasten!
You can become the participant of the competitive program of Festival also.
The competitive program of the “White Square” festival includes 65 various nominations which are estimated by the International jury, experts in the field of advertising and marketing.
Cost of participation of one work in the competitive program of Festival varies from 87000 to 435000 roubles, depending on the declared nomination and quantity of the works submitted. Works on competition of social advertising are accepted on a gratuitous basis.
The detailed information on rules of participation and cost can be learnt on an official site of Festival www.eng.adfest.by and by e-mail info@adfest.by or at management AA office "White Karona".
Occupy the White Square!
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