B1 Actions on Stimulation of Sales (samplings, draws of prizes, demonstrations of advantages etc.)
B2 Organization of Actions and Sponsorship of Events (event-marketing, holidays, conferences, seminars, presentations etc.)
B3 Integrated BTL CampaignB4 Low-Budget BTL Project
B5 "B2B" Projects
B6 Social-oriented Project
B7 Trade-Promotion
B8 Marketing PR The program (the project or campaign) which shows an effective usage of one or integration of different tools: communications with media, actions, guerrilla campaigns, strategic partnership and sponsorships, generation word of mouth, attraction of new communication channels and media, works with ñålebrities and opinion-makers, actual for marketing of a brand and achievement of the business purposes of campaign.
B9 Incorporate PR, including teambuilding projects
B10 PR-campaign in Internet
B11 Integrated PR Campaign
B12 DM Projects Projects implemented using the tools of direct marketing.B13 Integrated DM Campaign
Entry fee for one work in the contest:
From 01.12.2011 to 20.01.2012 | From 21.01.2012 to 01.03.2012 | From 02.03.2012 to 26.03.2012 |
95 USD | 105 USD | 115 USD |
Discounts:
The discount on entering with 3 and more works in one series | The discount to an agency on entering with 5 and more works in different contests | The discount to an agency on entering with 10 and more works in different contests |
20% | 10% | 20% |
Discounts are added, but can’t exceed 20%.
What is necessary for entering the contest?
Step1. Create an account on the website.
Step2. Log in to your account and upload 2 files:
§ Presentation board in format *.jpg, *.gif with permission 72 dpi, RGB, largest side across no more than 2000 pixels, the size no more than 10 Mb. Your presentation should reveal goals and objectives of the company, decisions and the results reached in campaign.
§ Presentation Microsoft Power Point 97/2000/2003/2007 (no more than 30 slides) or video presentation of the project the size no more than 10 Mb. Your presentation should reveal goals and objectives of the company, decisions and the results reached after campaign, the ideas promoting effective advancement of the goods and features of the campaign.
After completing these 2 steps your work will be published on website.
If the size is larger than 10 Mb, you can send your work in 2 ways:
— You may upload your work on the FTP-server in format *doc 97/2000/2003/2007 or MPEG4, frame size — 720x576TIFF, sound — MP3, the size no more than 10 Mb. You are to upload presentation boardinTIFF, 300 dpi, RGB, A3.
— You may deliver a work on a CD-disk or DVD-disk to the Festival Organizers by post or deliver by your own. Package should be marked with entrant’s name, contest code, work’s name and corresponding files which names should be written in Latin letters. All works should be written down in separate files.
If work is not in Belarusian, Russian or English languages the translation into English or English subtitles are obligatory.
You may upload your work on the FTP-server in 2 ways: in Russian and English languages or video presentation in Russian with subtitles in English.
You have to pay entry fee after registration and uploading of your work.
The works must have been launched for the first time between 1 January 2011 and 26 March 2012. They must not have taken part in the contest of the Festival "White Square" in previous years.
This contest includes an open presentation of the projects to the jury. The jury will select works that will be included in the short-list of the contest after a pre-voting. Finalists will get an opportunity to send one representative for presentation of the work to the jury. They will getfree ticket to the Festival in the day of presentation.
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