International Festival of advertising and marketing "White Square" — a business forum, which brings together representatives of business and advertising agency, the best companies in the field of advertising and marketing are determined, takes resume of last year, identifies priorities and development trends for next year.
The format of the festival contributes to the establishment of useful business contacts, gain experience of the successful advertising campaigns, creating and promoting brands, to obtain information about innovative techniques in the field of advertising and marketing, developed and implemented in Belarus and abroad.
Mission of Festival is the development of the advertising market in Belarus, mobilization of foreign investment in this sphere, conformation the culture of public perception of advertising products, improving the competitiveness of Belarusian enterprises and products in Belarus and abroad, by improving the quality of their advertising, the competence of professionals working in the field advertising and marketing.
Speciality of the Festival "White square" is a competition of social advertising.
Realizing the importance of the role of socially responsible marketing, all social work accepted to participate free of cost. The competition aims: improving the efficiency and quality of social advertising, attracting the attention of society to solving social problems.
