1-st day, APRIL, 19 09.00-10.00 Gathering of participants and guests of the Festival. Accreditation. Watching Festival’s exhibition. Conference-hall 10.00-10.55 OPENING OF THE FESTIVAL ALENA USTSINOVICH, Director of «White Square» Festival, AA «Belaya Karona» I. V. NARKEVICH, Deputy Trade Minister of Republic of Belarus. YAROSLAV TROFIMOV, Director at branding agency «Inspire metamarketing», Ukraine «MARKETING MUSICAL» 11.00-12.00 ANDREY DLIGACH, General Director at Advanter Group, Ukraine Topic: «Strategic Marketing Management. Practice of Business Solutions» 12.15-13.15 Jasch Gregor, President at advertising agency PlanB, Austria Topic: «How we changed our model by the methods of idea management» 13.15-14.00 Coffee-break 14.00-15.30 GRIGORIY TRUSOV, President at «KONTAKT-EXPER» consulting company, Russia Topic: «Marketing of authenticity» 15.40-17.00 Ionel Lehari, Creative Director at Publicis Group/Identity, Estonia Topic: «Business through creativity in a conceptual age» 17.15-18.45 OLEG ROMANOV, Managing Director, Creative Director at AA «EFECTA», Belarus The topic is being negotiated. «RAKURS» GALLERY 13.15-14.00 Showtime «LABIRINT» GALLERY 11.00-14.00 Open defense of contest projects of BTL, PR and DM-projects Contests 14.00-17.00 Open defense of contest projects of Advertising Campaigns and Media Projects Contests 17.10-18.00 YAROSLAF TROFIMOV, Director of the branding agency «Inspire metamarketing», Ukraine Topic: «Brand Behavior. New approach to brand-management» HALL OF EDUCATIONAL TECHNOLOGIES 11.00-12.00 Emil Jimenez, CEO / CCO at Passion Communications, Czech Republic Topic: «Convergence of Digital and Traditional Media» 12.15-13.15 DMITRIY FEDORENKO, Creative Partner at Peppermint interactive, Ukraine The topic is being negotiated. 13.30-14.00 Press-conference of the Festival 14.00-15.00 VYACHESLAV FOKIN, Creative Director at Twiga, Ukraine The topic is being negotiated 15.00-15.50 VLADIMIR GAREV, Creative Director at GRAPE, Russia The topic is being negotiated. 16.00-17.00 Dagan Cohen, Director at Upload Cinema, the Netherlands Topic: «What are the secrets behind a YOUTUBE hit» 17.10-18.00 Marko Edfelt, CEO at advertising agency Satumaa Ltd., Finland Topic: «Social Media Takeover» 18.15-19.00 ROSTISLAV KASYANENKO, Founder and Producer of International Internet-Award PROpeller Digital, Ukraine Topic: «Ot vinta!» Parade of the freshest and most interesting digital-solutions (on the example of winning cases of International Internet-Award PROpeller Digital '2012) 19.15-19.30 Gathering of accredited participants of the Festival. Departure of the buses to the party. 20.00 Opening Party 2-d day, APRIL, 20 CONFERENCE-HALL 10.00-11.00 ALEKSEY ANDREEV, President at branding agency Depot WPF, Russia Topic: «Branding — Mirror of global social Trends» 11.15-12.15 Jean-Paul Lefebvre Executive and Creative Director at Abracadabra, Belgium Topic: «Simplicity» / «Ìèíèìàëèçì è ëàêîíè÷íîñòü â ðåêëàìå» 12.30-13.30 DMITRIY PRIBYSH, SERGEY PHILAZOPOVICH, TDI Group, Belarus Topic: «Peculiarities of national Creativity» 13.30-14.15 Coffee-break 14.15-16.15 AA «Voskhod», Russia, presents: VLADISLAV DEREVYANNYH, Art Director Topic: «History of Success» ANDREY GUBAYDULLIN, Creative Director Topic: «Clientomania» 16.30-17.30 ILYA OLENEV, Creative Director at Leo Burnett Moscow, Russia The topic is being negotiated. 17.45-18.45 Martin Spillmann, Creative Director at Spillmann/Felser/Leo Burnett Zurich, Switzerland The topic is being negotiated. Advertising in a small country with small budgets (on the example of Switzerland) «RAKURS» GALLERY 13.15-14.15 Showtime «LABIRINT» GALLERY 10.00-11.00 ZHANNA GRINUK, Satio, Belarus Topic: «Innovations in Marketing» 11.15-12.15 EKATERINA SELYAVINA, President at communication group MOV!E, Russia Topic: «Advertising communication in the Conditions of Crisis» 12.30-13.30 ALEKSEY TSAREGORODCEV, General Director at REALPRO Branding & Communications, Russia Topic: «Practice of Creation of Competitive Brands. Ways from the Idea of a Product till Consumer Involvement» 13.30-14.15 Coffee-break 14.15-15.15 Gaetano del Pizzo, Creative Director at McCann Erickson, Italy Topic: «Quality of production» 15.30-16.30 IGOR BIRUKOV, Creative Director at AIA «Vladimir Region», Russia Topic: «Utopian Seminar: Makers vs Creators. Templates vs Uniqueness. Blinds vs Deafs» 16.45-17.45 ANDREY KOLYADA, General Director at EMAS, Belarus/Russia/Ukraine The topic is being negotiated. 17.55-18.45 Master-class: the topic is being negotiated. HALL OF EDUCATIONAL TECHNOLOGIES 10.00-11.00 OLGA OLEYNIK, Director at agency AVC, Belarus Topic: «About brave Design that is useful to Everyone» 11.15-12.15 PETER BANKOV, Owner and Creative Director at design studio DesignDepot, Chief Editor of [kAk) magazine, Russia The topic is being negotiated. 12.30-13.30 Master-class: the topic is being negotiated. 13.30-14.15 Coffee-break 14.15-15.15 andrey tarakanov, Founder and Creative Director at Tomatdesign, Russia The topic is being negotiated. 15.30-16.30 Mariusz Pitura, Creative Director at JWT Warsaw, Poland. Topic: «How creative festivals help creative people to find new agencies. Creative way of searching new jobs» 16.45 — 17.45 YULIYA LYASHKEVICH, Belarus The topic is being negotiated. 17.55-18.45 CHRISTO KAFTANDJIEV, Professor at University of Sophia, Bulgaria Topic: «Creativity in advertising on the basis of Metaphor» 3-d day, APRIL, 21 CONFERENCE-HALL 10.00-11.00 Master-class: the topic is being negotiated. 11.15-12.15 PAVEL DEDKOV, VLADIMIR MOGILEVETS, IVAN PONOMAREV, agency PRKVADRAT, Belarus Topic: «Involving Marketing. Headliner — YOU!» 12.30-14.00 YUNIY DAVYDOV, General Director at agency R&I Group, Russia The topic is being negotiated. «RAKURS» GALLERY 13.15-14.00 Showtime «LABIRINT» GALLERY 10.00-11.00 INNA Gavrilchik, Consultant at Consumer Protection and Advertising Control Department of Trade Ministry of Republic of Belarus. Topic: «Ethics and Law in Advertising. Competition and Advertising». 11.15-12.15 OLEG BESARAB, Media Director at CCAR Starcom, Belarus/Kazakhstan. Topic: «Belarus, Caucasus and Central Asia — we are so different but we have what to teach one another!» Market Analysis of Caucasus and Central Asia, their utility from the point of view of export. Comparison of advertising markets in these countries. 12.30-13.30 SERGEY GLUBOKIY, Head of Marketing Department BNTU, Chief Editor of «Marketing: Ideas and Technologies» magazine, Belarus Topic: «Main market Parameters. Identification and Correction of Mistakes». 13.45-14.45 MAKSIM LAZEBNIK, Producer of Kiev International Advertising Festival, Ukraine «Presentation of XIII KIAF in Odessa» 15.00-15.50 Miha Bevc, Creative Director at Publicis, Slovenia Topic: «Advertising in Eastern Europe» 16.00-17.00 Square table. the speakers are being negotiated. 17.00-18.00 Master-class: the topic is being negotiated. HALL OF EDUCATIONAL TECHNOLOGIES 10.00-11.00 NATALYA Êðàøåâñêàÿ, First Deputy General Director at informational agency Interfax-West, Belarus Topic: «Communication Supermatism. Purely advertising Kill» 11.15-12.15 ALEKSANDER KULINKOVICH, Executive Director at AA Smart Group Ogilvy, Belarus Topic: «Methodology of Advertising Campaign Planning» 12.30-13.30 Tatyana LISICKAYA, Director at MASMI, Belarus Topic: «Marketing researches. Evaluation of Advertising Campaign Effectiveness» 13.45-14.45 Press-conference of the jurors of IV International Advertising Festival ìàðêåòèíãà “White Square” 15.00-17.00 NATALYA YACENKO, General Director at DM-agency «Hot Press», Russia The topic is being negotiated. 17.00-18.00 Master-class: the topic is being negotiated. 18.00-20.00 AWARDS CEREMONY 20.30-20.45 Gathering of accredited participants of the Festival. Departure of the bus to the party. 21.00 Closing GALA PARTY *- the program is preliminary, changes and additions are possible To become a participant of the Program it is necessary to buy ACCREDITATION. You can get it after filling in the registration form and sending it to info@adfest.by. To require the registration form in English write to pr@adfest.by with the topic "Accreditation" and it will be sent to you straight after.
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